In the competitive world of e-commerce, every detail counts in order to stand out and convert visits into sales.
One of the most effective ways to improve the user experience, and therefore increase conversions, is by customising the checkout buttons on your WordPress site.
My name is Javier Chiva, I am a specialist in web development with WordPress and applications based on Flutter, and in this blog I will tell you how to customise the buttons on your WordPress website and improve the conversion of your ecommerce.
Why button customisation is important in WordPress
Buy buttons are much more than just a component on your website; they are the bridge between user interest and purchase action.
A well-designed and strategically placed buy button can significantly increase your conversion rates.
By customising these buttons, you can tailor their design and functionality to reflect your brand identity and meet your users' expectations, thus facilitating a smoother and more engaging shopping experience.
Customising your WordPress shopping buttons not only improves the aesthetics of your site, but also brings significant benefits:
Improving the user experience (UX)
A custom button can be designed to match your site's user interface, creating a consistent and professional experience.
This can reduce friction during the checkout process and make it more intuitive for your visitors to make a purchase.
Increased conversion rates
Buttons that are visually appealing and stand out on the page can attract more attention from users, prompting them to perform the desired action.
Good button design can be the deciding factor between a sale and a missed opportunity.
Strengthening brand identity
Customising your purchase buttons with your brand's colours, style and typography can reinforce your visual identity in the minds of consumers.
This helps build recognition and trust in your brand, which is vital for customer loyalty.
Optimisation for mobile devices
With personalisation, you can ensure that your checkout buttons look good and work perfectly on mobile devices, which is essential given the increasing internet traffic coming from these devices.
A button that is easy to find and click on a small screen can significantly improve the mobile experience and therefore conversions.
Flexibility for A/B testing
Personalisation allows you to experiment with different layouts, text and placement of your buy buttons to determine what works best for your audience.
This is key to continuous optimisation and increasing the effectiveness of your website.
The customisation of buy buttons, therefore, is not just a matter of aesthetics, but a crucial strategy to improve the functionality of your site, user satisfaction and ultimately the commercial success of your online presence.
Tools needed for button editing
Effective customisation of the buy buttons on your WordPress site requires the use of appropriate tools.
Fortunately, there are numerous resources, from plugins to CSS editors, designed to make this process easier, even if you don't have advanced programming skills.
Here are some of the essential tools that will help you take your button customisation to the next level:
WooCommerce
WooCommerce is the most popular e-commerce plugin for WordPress, providing a solid foundation for most online shops. In addition to its product and order management capabilities, WooCommerce also allows some degree of button customisation directly from its interface, albeit with limitations in terms of layout and advanced styling.
Button customisation plugins
For those looking for deeper customisation options without diving into the code, there are several specific plugins that can help you:
- WooCommerce CustomizerThis plugin allows you to access WooCommerce customisation settings that would normally require code, directly from the WordPress customiser. Ideal for quick and effective adjustments.
- Button Customizer for WooCommerceProvides a user-friendly interface to change the look and feel of your shopping buttons, including colours, borders and hover effects, without the need to write CSS.
CSS Hero
For users with a more technical bent or those willing to experiment, CSS Hero is a powerful plugin that allows you to edit the layout of your WordPress site, including buttons, through a visual drag-and-drop interface.
This eliminates the need to modify theme files directly or write extensive lines of code.
CSS editors and web development tools
If you prefer more manual customisation and have CSS knowledge, the web development tools built into browsers such as Chrome or Firefox are indispensable.
They allow you to inspect elements on your site and experiment with CSS changes in real time.
To apply these changes permanently, you can use the WordPress theme editor or specific plugins to add custom CSS.
Sample CSS for Buy Buttons
.woocommerce button.button {
background-color: #007cba; /* Background colour */
colour: white; /* Text colour */
border-radius: 5px; /* Rounded edges */
padding: 10px 20px; /* Internal spacing */
font-size: 16px; /* Font-size */
text-transform: uppercase; /* Text in uppercase */
transition: background-color 0.3s ease; /* Smooth colour transition */ }
.woocommerce button.button:hover {
background-color: #005fa3; /* Background colour on mouseover */
}This code customises the checkout buttons in WooCommerce, adding a distinctive style that can significantly improve the look and feel of your online shop.
